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Search resuls for: "Tom Alison"


10 mentions found


☆ Facebook started paying users to post. A wave of spam and illicit account sales followed.
  + stars: | 2024-03-30 | by ( Rob Price | Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
Read previewThe influencer had a directive for the 75,000 members of her Facebook Group. Some creators' Facebook pages look vibrant, with thousands of followers and every photo and post they share accruing numerous comments, affirmations, and reactions. PLEASE refrain from using the normal words," wrote an administrator for "Maniifesting 55k (META}🤑" , a Facebook Group with 6,500 members. AdvertisementBuying and selling Facebook accounts is prohibited, but a bustling trade in Performance Bonus accounts is thriving in some of the Groups. The 22,000-member "$30k Performance Bonus" Group hosts a mix of posts begging for engagement and people openly selling Facebook accounts.
Persons: —, affirmations, Meta, That's, Baltimore influencer, tim e Organizations: Service, Facebook, Business, Baltimore, Facebook Groups, Facebook's, GE Locations: Baltimore
☆ Facebook is building a giant AI model to power all video recommendations, exec says
  + stars: | 2024-03-06 | by ( Jonathan Vanian | In | ) www.cnbc.com   time to read: +2 min
Meta's hefty investment in artificial intelligence includes development of an AI system designed to power Facebook's entire video recommendation engine across all its platforms, a company executive said Wednesday. Tom Alison, the head of Facebook, said part of Meta's "technology roadmap that goes to 2026" involves developing an AI-recommendation model that can power both the company's TikTok-like Reels short video service and more traditional, longer videos. To date, Meta has typically used a separate model for each of its products, like Reels, Groups and the core Facebook Feed, Alison said onstage at Morgan Stanley's tech conference in San Francisco. As part of Meta's ambitious foray into AI, the company has been spending billions of dollars on Nvidia graphics processing units, or GPUs. They've become the primary chips used by AI researchers for training the types of large language models (LLMs) used to power OpenAI's popular ChatGPT chatbot and other generative AI models.
Persons: Tom Alison, Alison, Morgan Stanley's, They've, Meta Organizations: Facebook, Meta Locations: San Francisco, LLMs
☆ 6 TikTokers explain how they're making thousands from Facebook and why it's become an unexpected 'cash cow'
  + stars: | 2023-10-18 | by ( Shriya Bhattacharya | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +7 min
Here's a secret some content creators are holding close to their chests: Facebook is an overlooked goldmine for cash. "There's so many ways to make money on Facebook that my manager calls it a cash cow," My Nguyen, the creator behind the viral food and recipe account MyHealthyDish, told Insider. Take Morgann Book, a lifestyle influencer with 2.8 million TikTok followers. Meanwhile, Nuseir Yassin of Nas Daily, whose account has 7 million TikTok followers, told Insider in 2022 that his monthly earnings from several Facebook accounts rounded out to between $60,000 and $70,000. Meanwhile, Cassandra Bankson, who uploads skincare-related content for her 437,000 TikTok followers, uses the company Decked to syndicate her content across Facebook.
Persons: She's, Nuseir Yassin, Here's, Instagram, Tom Alison, Wasil Daoud, he's, Daoud, TikTok, doesn't, Rob Clark, Jellysmack, Cassandra Bankson, she's, they'll, Adorian, Khamyra, Logan Nathanson, Nathanson Organizations: Facebook, YouTube, Nas Daily, Amazon Locations: Nas
☆ Instagram is launching a test that will pay a share of ad revenue from reels to a 'small group' of creators. Here's how it will work.
  + stars: | 2023-05-09 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Meta's ad-rev-share program, called "Ads on Reels," has been testing on Facebook for over a year already. On Facebook, some creators can earn money from either overlay ads or post-loop ads played on their reels. Instagram will begin testing this new payment model for reels with a "small group" of US-based creators and advertisers, as part of expanding Ads on Reels to the platform. Facebook has been testing its Ads on Reels program for over a year. MetaCracking the code for monetizing reels and paying creators has been a years-long saga for Meta (and other short-form video platforms).
☆ Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators — and avoid falling behind YouTube, TikTok, and others
  + stars: | 2023-04-14 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +5 min
While creators and Instagram often go hand-in-hand, Meta wants to make one thing clear: Facebook is not dead. In particular, Facebook has been showcasing its creator ad-revenue-share model, called Ads on Facebook reels. "Especially with everything recently between YouTube, TikTok, and Instagram, Facebook never gets mentioned in those same conversations when we talk about creators and what platforms they're choosing between." Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. A robust ad-revenue-share program for reels across Instagram and Facebook, in theory, could be a win-win for both Meta and creators.
☆ Meta considering a standalone social network that sounds a lot like Twitter
  + stars: | 2023-03-10 | by ( Clare Duffy | ) edition.cnn.com   time to read: +2 min
The concept is similar to Reddit or Discord, but a departure from how Meta’s other platforms function. If Meta’s new platform were decentralized, it could allow third parties to build apps and features into the platform, potentially giving users experiences beyond what Meta itself might build. Meta declined to comment beyond its statement, including in response to questions about the new platform’s potential features or a timeline for launch. Many of them had an early jump in users following Musk’s takeover at Twitter, but have since struggled to gain widespread adoption. But its growth has slowed in recent months, in part as users struggle with the somewhat less straightforward and user-friendly nature of a decentralized platform.
☆ Instagram and Facebook will pause their Reels Play bonus programs that paid creators in the US
  + stars: | 2023-03-09 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US. The Reels Play bonus was one of many tools Meta had rolled out to pay creators. Meta will be pausing its US Reels Play bonus, a program that paid creators a monthly sum for accumulating views on their Reels. "We will stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time." The Reels Play bonus had been one of the main ways creators could monetize their short-form video content on Instagram.
☆ Facebook's top exec Tom Alison breaks down his top priorities for 2023 and his pitch to creators
  + stars: | 2023-03-08 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +5 min
Tom Alison, head of Facebook, wants the platform to be a more welcoming home to creators. Insider spoke with Alison about Facebook's priorities as uncertainty around Meta layoffs mounts. "We want Meta to be a great home for creators," Alison said. "You layer in some monetization tools on top of that and they can use Facebook to extend their income," Alison said. "We're going to be integrating and embracing more messaging functionality within Facebook," Alison said.
☆ Facebook tests bringing back in-app messaging features as it competes with TikTok
  + stars: | 2023-03-07 | by ( Clare Duffy | ) edition.cnn.com   time to read: +5 min
In an interview with CNN, Facebook head Tom Alison said the platform is testing bringing messaging capabilities back to the Facebook app so users can more easily share content without having to use the Messenger app. The test comes as Facebook looks to beat back competition from TikTok by bolstering its position both as a platform to discover new content and discuss it. The goal was clear: to keep users engaged longer and help the platform better compete with TikTok and its steady stream of recommended content. The platform last month reported that it hit 2 billion daily active users in the December quarter. For some creators, for example, Facebook has become a place to create groups of fans and hold conversations beyond the content they share to Instagram and TikTok, Alison said.
☆ Meta Embraces AI as Facebook, Instagram Help Drive a Rebound
  + stars: | 2023-01-27 | by ( Jeff Horwitz | Salvador Rodriguez | ) www.wsj.com   time to read: 1 min
Days before Meta Platforms Inc.’s first ever mass layoffs in November, a senior executive shared some good news. The company’s short-form video product, Reels, was getting traction with users, and the threat posed by rival TikTok appeared to be easing. “Facebook engagement is stronger than people expected,” Tom Alison, head of Facebook, wrote in a memo to his staff. “Our internal data indicates that Meta has grown to a meaningful share of short-form video.”
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